The mission? To be the best beet sugar company in the world. As a key ingredient in a wide variety of sweets and treats, American Crystal wanted a creative, visual way to showcase local establishments using American Crystal sugar in their most popular dishes.
To accomplish its needs, our creative services team came up with a production idea that illustrated the ingredients going into the making of these very popular sweet treats. The crew went all over ND and MN to film on location these popular selling treats. Our post production team edited over a 12 different videos that were used on the clients social media channels.